Electrolux launches Design Lab 2009 competition: Designs for the next 90 years

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Electrolux launches Design Lab 2009 competition: Designs for the next 90 yearsElectrolux is looking for the next great idea in home appliances with the 7th edition of its global Design Lab competition.Henrik Otto, Sr VP of Global Design at Electrolux, launches Design Lab 2009 in his “Call for entries” video on YouTube.“This year Electrolux celebrates its 90-year anniversary with its Design Lab theme: Designs for the next 90 years,” he says.Design Lab invites undergraduate and graduate industrial design students around the world to submit their innovative home appliance ideas for the next 90 years.“We’re looking for really daring ideas and solutions,” says Otto.The brief for the competition’s 7th edition is to create thoughtfully-designed home appliances that will shape how people prepare and store food, wash clothes, and do dishes over the next nine decades.The design ideas should address key consumer insights such as being adaptive to time and space, provide learning and allow for individualization.A limited number of finalists will be invited to participate in the final event in London September 24, 2009, to present their entries to a jury of high-level designers and experts. The jury will review the entries based on intuitive design, innovation and consumer insight and then select a winner.The Design Lab 2009 has a First Prize of 5,000 Euro and a six-month paid internship at one of the Electrolux global design centers. The second prize is 3,000 Euro and third prize 2,000 Euro.
“Working with young, talented designers provides inspiration for future products and solutions,” adds Otto. “It also helps Electrolux spot the hottest, new talent out there.”


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