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Rationale. --
The figure of label is inspired by a traditional house that preserves wine, the color combinations; used yellow outlines and the main illustration that is painted with water color present a bottle of pure white wine.
In order to emphasize that the wine is from Italy, I painted a scene of Montepulciano in the label, also add the color of Italy which are green, white and red.
For the title of the wine, a neat and classy font is used to support the overall refined mood and rhythm of the label. It does not stand out itself too much from the label, another classy font is used for subordinate information such as percentage of alcohol, volume and distributer.
The logo presents a letter “S”, it is inspired by a stream of water. It can be a metaphor of nature and the wine is very fresh. Some stems and leafs of grapes are around the “S” as a decoration factor. The logo is used on the neck-label and the cap, all the color combinations signify the high quality of white wine.
In conclusion, I try to emphasize the pure white wine and Italy through the all combinations; color, shape and illustration
For the title of the wine, a neat and classy font is used to support the overall refined mood and rhythm of the label. It does not stand out itself too much from the label, another classy font is used for subordinate information such as percentage of alcohol, volume and distributer.
The logo presents a letter “S”, it is inspired by a stream of water. It can be a metaphor of nature and the wine is very fresh. Some stems and leafs of grapes are around the “S” as a decoration factor. The logo is used on the neck-label and the cap, all the color combinations signify the high quality of white wine.
In conclusion, I try to emphasize the pure white wine and Italy through the all combinations; color, shape and illustration
Used media : water color, photoshop, illustrator.
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